Adidas will be bringing back its legendary collection SPEZIAL with an all-new Spring/Summer 2021 Collection. The assortment lineup will include their iconic footwear silhouettes, smart apparel, and other accessories. However, the SPEZIAL Collection will be modified by inspiration from the ’70s and early 90’s fashion designs. The collection’s designs will also incorporate a distinctive 1980’s color palette alongside neon’s from coastal surfing aesthetics.
The Marathon 86 is among the collections mix of models including new hybrids and tweaked versions of almost forgotten shoe brands. The 2021 SPEZIAL Collection will also include summer apparel with bright, spring-ready pieces lead by the Aldrington Anorak and a signature neon paneling.
During the SPEZIAL SS21 Collections launch, filming will be done by spezial collaborators and SON’ culminated by still Photography from Kevin Cummins. The film shoot will also include Javelin Block in an outdoor shooting the Cotswolds. Liverpool Musician John Power will also grace the film with some of his recordings edited to fit in the film. John Power( The La’s, Cast) has already recorded a brand new acoustic in London’s Abbey Road Music studios to be included in the Film.
Adidas has utilized archive records to develop the concepts of their new designs and therefore there will be an ingenious mix of the old and new fashion themes. The legendary clothesline seems to be nostalgic for its early designs and success stories. To appreciate that, they have chosen to create conceptual ideas from the early fashion designs while at the same time being careful not to disappoint their customers with outdated gears. To avoid so, creativity, wit, and design freedom have been exploited to develop new collections with a taste of the ’90s, ’80s carefully mixed with the contemporary fashion themes.