After the drama during the Astroworld Festival of Travis Scott, Dior is not sure what to do with the upcoming collaboration with the rapper. An anonymous employee tells music magazine ‘Rolling Stone’ that the fashion house is ‘very concerned’.

“This is about social responsibility and respect for the public”

Dior is planning to release a collection in January in collaboration with the rapper. It would have been ready by now.

Now that eight people were killed during the festival last Friday, Dior is at a loss, according to the employee. Business reputation experts are thinking of different solutions for Dior.

For example, a marketing professor advises the fashion house to follow the line. “This is about social responsibility and respect for the public.” Others advise, for example, to donate the proceeds to a good cause.

Dior has not yet issued an official response to the news.