Travis Scott is a famous Hip Hop artist from Houston Texas. Away from his influential music the artist has been popular for making business deal after a business deal, he is entrepreneurial and he doesn’t sleep before finding a new way to make his successful brand benefit him financially. Among his unique business moves include making Astroworld Concert a music festival in Houston Texas. He has made partnerships with big names in the fashion industry like Nike, and another one with Macdonald’s. Lately, Travis Scott has continued with his contract spree by signing a new contract with Christian Dior to invest in the fashion industry.
It started as a rumor after Travis was spotted in Paris France wearing a muddy brown heavy duty work jacket emblazoned with a Dior Logo fused with his logo, Cactus Jack at the back. Later and after the Social Media community had made enough guesses, Christian Dior confirmed their guesses. A Christian Dior spokesperson confirmed that a code -signed clothing collection will drop during the Dior mainline summer/Spring 2022. He further indicated that the new clothing line will be unveiled officially by Kim Jones, the creative director during the Paris Fashion week.
Apart from the Brown work jacket which Travis was spotted donning in Paris, the two parties were scanty in details and little is known of the details of the partnership. However, fans and fashion lovers are keenly waiting to see what will unveil between the two. Travis Scott is a celebrated Rapper with a history of making dope collaborations to enhance his business interests in different areas. Therefore, nothing less is expected from this collaboration, Travis is likely to kill it as he is normally used to do. He is a Hip Hop Icon with an impressive brand dominance which he is going to use to make an impact in the fashion world alongside Christian Dior.