Virgil Abloh Set to Collaborate with Pioneer DJ for a new DJ Controller
Off-White’s Virgil Abloh will be partnering with Pioneer DJ to develop a new limited edition DJ Controller, DDJ-1000-OW. From the partnership, DJ’s and Music lovers will be treated with a limited run DJ Controller dubbed the “DDJ-1000-OW” The said D.J Console is expected to have a fluorescent orange and matt white asymmetrical colours. Virgil Abloh will help with Sound Engineering conceptual ideas to be incorporated in the controllers final design.
The new DJ equipment is expected to incoprporate the features of their former editions including both CDJ-2000NXS2 and DJM-900NXS2 layout and setup. The two versions are most preferred because they have been widely recommended by profesional DJs for their efficiency and standard features which make beat juggling and matching easier.
Apart from the DJ Equipment, the partnership is expected to unleash new merchandise in the market. The assortment will include a mix of t-shirts,hoodies and coach jacket which design will be inspired by the DJ Controller’s internal structure. To add on the merchandise, the manufacturers will also incluide a slew of silk-screen printed graphics with wires and control channels and the collections tittle.The merchandise will have the ‘SOUND ENGINEERING’ conceptual ideas printed on them.
The Off-White founder discussed the details of the collaboration in a press briefing, he explained, “As with the skeleton CDJ and DJM I designed with Pioneer DJ, I wanted to take this opportunity to bring together technology and human interaction. This time we took it one step further with “SOUND ENGINEERING” bringing together this medium that unites so many of us with a fashion element. Both music and fashion, in my opinion, are these intense forces that have the unique power to bring people together while letting you make your own statement all at the same time.”
The DDJ-1000-OW DJ Controller will be done and ready for distribution as from mid-July 2021, they will be on stock in Self Ridges while the merchandise collection will be be available for shipping from Off-White™ online, Farfetch.com, and select Off-White™ stores worldwide.
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