21 Savage Teams With Fashion Brand (RtA) For Collab Capsule
21 Savage teamed up with RtA (Road To Awe in order to offer a special capsule inspired by his upcoming album. Both Saks Fifth Avenue and RtA directly sell the RtA x Savage line.
Jeans, a short-sleeve button-up, and graphic shirts are all part of the collection and include 21’s signature dagger design.
Prior to the album’s release, 21 reminisced on his experience breaking into the fashion world in an interview with the Complex. “I’ve always been into fashion on a luxury level. It’s lit. This time I got to link with RtA to co-design denim with custom accents that fit my aesthetic.”
Further, he said: “We tapped into my music with phrases and the dagger symbol—almost like dropping album merch but in an elevated space. As an artist, I respect the fashion world. I’m into collaborating on a mutual vision.”
David Rimokh, CEO of RtA, noted that they were aiming towards
“leaps ahead of standard merch.”
“With our aesthetic and expertise, we were able to facilitate his vision of elevating his footing in the fashion world,” Rimokh proceeded. “Savage’s upcoming album plays on the duality of friend and enemy. As a brand we are big on duality and contrast.”
The collection’s items are priced between $225 to $455. On Thursday, 21 celebrated the beginning of the partnership at the Saks Fifth Avenue store in Atlanta.
21 Savage Teams With Fashion Brand (RtA) For Collab Capsule. What are your thoughts on this? Let us know in the comments section.