Justin Bieber Shows Love for Hailey After Her $1B Beauty Deal, Shares Swoon-Worthy PDA Snap

Justin Bieber Celebrates Hailey’s $1 Billion Beauty Deal — Shares Major PDA Photo of His Wife

Justin Bieber is beaming with pride as his wife, Hailey Bieber, marks a monumental milestone in her business career. On Wednesday, May 28, Hailey, 28, announced that her beauty brand, rhode, has officially been acquired by e.l.f. Cosmetics in a blockbuster $1 billion deal. The news sent waves across social media and the beauty industry, with Hailey sharing the exciting update alongside a heartfelt message about what this partnership means for her and the future of rhode.

Hailey’s Big Announcement: A New Chapter for Rhode Beauty

On her Instagram, Hailey revealed the details behind the deal, explaining the vision and ambition that launched rhode when she started it in 2022. “When I launched @rhode, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,” she wrote in her caption.

The deal with e.l.f. Cosmetics marks a new chapter for the brand and for Hailey’s career. “So today, I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode,” Hailey explained. She described e.l.f. as “a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do,” underscoring her confidence that this partnership will fuel further growth and creativity.

Hailey will now serve as Chief Creative Officer and Head of Innovation of rhode, while also acting as a strategic advisor to e.l.f. Beauty itself. She expressed her enthusiasm for the journey ahead: “I feel invigorated, excited, and more ready than ever.”

In a shoutout to those who have supported her from the start, she thanked the rhode team and the supportive rhode community. “This next chapter is going to be even more incredible together! As I’ve said, this is only the beginning,” she said.

In a candid interview with Allure, Hailey reflected on the launch of her brand and how far it has come in a short time. “When you’re launching a brand, you’re just so focused on what’s right in front of you at the time. And of course, you always have really big dreams and really big goals for it. This is definitely one of those things being realized. I could have never anticipated that it would happen at this exact time.” About why she chose e.l.f. as a partner, she added simply, “Vibes matter!”

Justin Bieber’s Celebration: Silent but Supportive on Social Media

Justin, 31, marked the news on his own Instagram account in his typically low-key yet loving style. Without adding his own words, he shared a screenshot of Hailey’s announcement and caption in an Instagram carousel. His understated tribute spoke volumes, showcasing his pride and support for his wife’s success.

This post came on the same day that Justin also shared another carousel filled with intimate photos celebrating their relationship. One of the most eye-catching images showed Hailey sitting on Justin’s lap, beaming with joy, while Justin affectionately rested his chin against her face and playfully grabbed her. The couple’s chemistry was undeniable, and the close-up version of the photo confirmed just how much love and comfort they share in their relationship.

From Vogue Covers to Billion-Dollar Deals: A Year of Triumphs

Justin’s affectionate display comes shortly after he celebrated another significant moment for Hailey—her first-ever Vogue cover. On Tuesday, May 20, he posted photos from the Vogue shoot alongside a candid confession that had fans laughing and swooning.

In the post caption, Justin admitted that early in their relationship, he told Hailey she would “never be on the cover of Vogue.” “Yo, this reminds me when Hailey and I got into a huge fight,” he wrote. “I told hails that she would never be on the cover of Vogue. Yikes, I know. So mean.”

The heartfelt post ended with an apology that melted fans’ hearts: “So baby, u already know but forgive me for saying u wouldn’t get a Vogue cover cuz clearly I was sadly mistaken.”

Hailey’s rise—from being doubted to gracing the cover of one of fashion’s most prestigious magazines, to leading a billion-dollar beauty brand—is a testament to her determination, vision, and hard work. Justin’s posts, filled with love, humor, and pride, show a husband who not only supports his wife’s dreams but celebrates her victories wholeheartedly.

A Power Couple in Business and Love

Together, Justin and Hailey Bieber continue to captivate the public not only as a famous couple but as partners supporting each other’s ambitions. While Justin remains a global pop icon, Hailey is quickly carving out her own influential space in the beauty and fashion world.

Her $1 billion deal with e.l.f. Cosmetics cements her status as a serious businesswoman, and Justin’s social media reactions highlight their personal connection behind the headlines. Fans can’t help but admire how they balance their high-profile careers with genuine affection and mutual respect.

As rhode enters this exciting new era under the e.l.f. umbrella, and Hailey steps further into leadership roles, it’s clear that this power couple’s story is only just beginning—both professionally and personally.

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