Kanye West Issues A Deadline To GAP Executives

Kanye West Issues A Deadline To GAP Executives

It appears that the relationship between Kanye West and GAP isn’t going well. Despite their tight collaboration, the retail behemoth and the hip-hop tycoon seem to be unwilling to let Ye be Ye. Last night, the rapper said on Instagram that GAP was having a meeting without him. He charged the GAP with copying Yeezy x Balenciaga designs this morning.

It appears like the GAP officials have finally begun to pay heed to Kanye West. The business entrepreneur uploaded a 6-minute video to Instagram in which he appears to be addressing the executives and arguing that the partnership “isn’t celebrity marketing.” He said, “This is a life mission.” In his protracted address, Kanye discusses his love of fashion and how he hopes to use it to change the world. He talked about his personal intention to open retail locations for his GAP line.

“You have to really give me the position to be Ye and do what I’m thinking or I’m going to have to do what I’m thinking somewhere else. Because if there’s one thing I learned from Virgil, if something’s killing you, it’s actually killing you,” he said. Kanye West then criticized GAP for canceling the blue jacket pre-orders and dubbed them “insane” for only showing an advertising once while experiencing a significant increase in sales.

“This is the moment. There will never be an opportunity with a guy like me that cares this much about specifically this brand and has done this until this point. We are like Tom Brady waking people up at 2 am during COVID but he went back and got that ring,” he added. “We are the football team. This is our football team. And I’m actually the Tom Brady because Demna charge $4000 for a shirt. I’m saying… how do we go Costco, how do we go Old Navy prices?”

Ye continued to describe his involvement in the factories before giving GAP a deadline. “This is bigger than us. We shouldn’t argue amongst ourselves. But I’m saying I have to go pull that sword out the stone,” he said. “You either believe me or I’m going to show you. I can either show you facing this way [back facing the executives] or facing this way [frontward],” he said. 

Kanye West Issues A Deadline To GAP Executives. What are your thoughts on this? Let us know in the comments section.