Kanye West Is Fired By Adidas. What Will Happen To The Yeezy Brand After?
Kanye West Is Fired By Adidas. What Will Happen To The Yeezy Brand After?
Kanye was waging an all-out social media offensive against the German company at the time of our deep dive.We looked at the partnership between Kanye West and Adidas less than two months ago.He was going to his Instagram account every single day, shouting into the abyss and telling us why we should help him in his effort to break free from his contract with Adidas.
Ye made some extremely intriguing allegations regarding the company, claiming that they were disseminating Yeezy silhouettes and hues without his consent. The renowned designer believed Adidas was eventually destroying his vision and that he had lost all control over the Yeezy name.
Ye mentioned overexposure, infringement on intellectual property, and a loss of pride in one’s own creations. He wanted to reclaim Yeezy for himself and change the company into what he had always imagined it to become. He wanted to reclaim Yeezy for himself and change the company into what he had always imagined it would be. But given recent events, it may be impossible to accomplish that goal.
As they say, be careful what you wish for. Sadly, Kanye will no longer be a billionaire after losing his Adidas contract, and he will also have to start the Yeezy brand from scratch.
Adidas claimed that, with the exception of the Adidas Yeezy Foam Runner, they owned every single Yeezy design when they announced their breakup with Ye. In other words, Adidas is permitted to market Yeezy sneakers without including the Yeezy branding. It seems that’s exactly what they’re going to do.
Kanye West Is Fired By Adidas. What Will Happen To The Yeezy Brand After? What are your thoughts on this? Let us know in the comment section.
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