Kanye West has put up ‘Donda’ Ads in Toronto, in an apparent bid to boost his new song’s popularity

Kanye West has escalated his feud with Drake to new heights — literally.

In past month, the Hip Hop legends renewed their long-brewing rivalry after Drake attacked Kanye West on Trippie Redd’s “Betrayal,” to which Ye responded by releasing Drake’s home address on social media, a move that received a Joker-like giggle from the OVO rapper.

Kanye West and Drake are now competing for billboard space, on Drizzy’s home turf.

Kanye West promoted his new album on Wednesday by putting up Donda advertisements all over Downtown Toronto. Kanye’s billboards outnumber and tower above those purchased by Drake to advertise his own upcoming project Certified Lover Boy, which will be released Friday (September 3).

Kanye West bought out hella billboards for DONDA right next to CLB billboards in Toronto… pic.twitter.com/99xlgNzoH7

— DJ Akademiks (@Akademiks) September 2, 2021

Of course, it’s not unusual for a major label artist to acquire billboard space to promote their newest project. But every move in Kanye West and Drake’s simmering feud seems to have more significance.

For example, earlier this week, Drake appeared to take a planned swipe at Mr. West when he reposted Soulja Boy’s photo on Instagram, which is an odd choice given that Big Draco has spent the bulk of this week taking potshots at Kanye for removing his verse from Donda.

Despite the fact that his backyard is infiltrated by Donda advertisements, Drake’s Certified Lover Boy billboards are certainly not going unnoticed.